Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
This video will show you, step by step, how to run ads on Google in 2020 – and don’t worry, it will be explained so simply that anyone with an Internet connection can do it.
Google Ads (formerly Google AdWords) is a marketplace where businesses pay to have their product listing, service offerings, video content, or mobile applications rank at the top of a search results page based on keywords.
Why advertise on Google? While, according to a study, the average return on investment of Google Ads is 200%. In other words, business owners earn 2 dollars for every dollar they spend on Google Ads.
Let’s face it. Google Ads can feel intimidating, so in this video I’ll walk you through the basics and define complex-sounding buzzwords that often scare away would-be-digital marketers, such as SEM, PPC, CPC, conversion rates and optimization.
After that, I’ll show you how to create your first Google Channel account. Then I’ll show you how to create your first Google Shopping Ad, and Google Search Ad with ease.
This tutorial will show you the 6 steps to creating your first Google Ad:
00:00 Google Ads for beginners
01:23 Google Ads Benefits
01:53 Google Ads Basics
04:30 How To Set Up Your Google Ads Account
05:30 How To Set Up a Google Shopping Ad Campaign
11:52 Keyword Research
14:21 How To Set Up Google Search Campaigns
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In this course you’ll learn the step-by-step process to launch three different Google Ads campaigns: Search Ads. Display Ads, and Shopping Ads. By the end of this course you will be confident investing in Google Ads to grow your business. You’ll also discover how you can receive $100 in free Google Ads credits in this course.
► Google Ads for Ecommerce: https://bit.ly/31fCNQT
— RESOURCES —
► The Google Ads Playbook: 13 Campaign Types And What to Expect From Them: https://bit.ly/2FMrOqf
► Google Ads for Ecommerce:
https://bit.ly/31ib2Yr
► Google Ads conversion tracking:
https://bit.ly/2YpAEk2
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source
Credit to original author (click on youtube video for more info).