Digital Advertising Tutorials

Some of the best digital advertising tutorials online.

Discover our 2017-2018 Google AdWords Keyword Tool Tutorial also known as the Keyword Planner. In order to do PPC and SEO Keyword Research, the Keyword Tool is a tremendous option to use. Not only can you search for new keywords but you can also see important information like Average Monthly Searches, Google AdWords competition, your search ad impression share, and suggested bids for AdWords.

Google Keyword Planner Surfside PPC Article: https://surfsideppc.com/google-keyword-planner/

Our Keyword Planner tutorial is meant for beginners so you can understand how to do research and more. We have a video specifically meant for PPC, Bing Ads, and Google AdWords search campaigns so you can find keyword research for your campaign. You can find that video tutorial here: https://youtu.be/kjOSXeD8USE.

In this video, we give you a Google AdWords Keyword Planner Tutorial updated for 2017 and it will be relevant into 2018. First, we go through how to search for keywords using a phrase, website landing page, or Google category. You can adjust location targeting, language targeting, google search partners, and add negative keywords that might not be relevant for your campaign. In addition, you can adjust monthly forecasts back several years. It will default the forecast to the previous 12 months, which is helpful to understand search volume trends.

You can adjust keyword filters to find options that have a certain number of average monthly searches, specific monthly bid suggestions, or you can adjust by your own ad impression share if you are running campaigns. In addition, you are able to only look for relevant keyword ideas and also keep broad options. You can also show keywords that are already in your plan and your account so you don’t have any multiples within your campaign.

Second, we go through Get Search Volume Data and Trends. You can upload your keyword list from the previous step to find all the data you need on search volume, growth, and average monthly search for each month of the year. Finding search volume data and trend data is vital so you can pace your budgets and forecast your PPC Advertising spend. In addition, we upload our keyword lists to show how you can find forecasts for your keyword list. You can also click Review Plan while you are creating your plan for accurate forecast data. I love to set different CPC bids for ad groups and individual keywords so I can see how many clicks I can get for my money. Google AdWords has so much keyword data that you can learn about and it helps you become a master in your niche.

Third, we go through how to multiply keyword lists together. In the keyword planner, you can enter keywords in two separate fields and they will combine them. It’s a quick and easy way to expand your keyword list. For example, if you have a travel website with hotels, vacation rentals, and resorts for every city in the United States, you can quickly enter all the different cities and it will create keywords for each of them.

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Credit to original author (click on youtube video for more info).