Digital Advertising Tutorials

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Google Tag Manager is a powerful tool that can help you track phone call conversions from your Google Adwords campaigns. In this video, I show you how to set up phone call conversion tracking in GTM, and then import it into Adwords.

In this video, we’re going to show you how to track phone call conversions in Google Adwords via Google Tag Manager.

If you’ve been running any kind of online advertising campaign, chances are good that you’re also tracking phone call conversions. But if you’re not using Google Tag Manager, then you’re missing out on one of the most powerful tools for measuring the success of your campaigns.

Google Tag Manager makes it easy to add phone conversion tracking code to your website, and today we’re going to show you how to do it.

00:00 Intro
01:20 Adding Conversion action in Google Adwords
03:00 Adding Tags in Google Tag Manager
04:40 Adding Phone Call Click Trigger
06:15 Testing Conversion Action via Tag Assistant
07:56 Track Phone Call Click via CSS Class Selector

How To Install Google Tag Manager: https://www.youtube.com/watch?v=TBrZUMxeVKQ

source

Credit to original author (click on youtube video for more info).