Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
Go from a beginner with Google AdWords to advanced in this complete Google AdWords tutorial created in 2015! See what is included in this free Google ads course by reading more! Take the complete course FREE at https://jerrybanfield.com/freecourses/.
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First, the video begins with a section for getting started with Google AdWords! Click on a time to skip straight there.
7:39 Basic Google AdWords terms useful for an introduction to marketing and advertising with Google search ads.
15:46 Google AdWords campaign settings, bids, and locations.
21:13 Types of keywords and understanding your keyword quality score in Google AdWords.
27:40 A trustworthy landing page is critical for conversions and high keyword score. The best thing you can do for your business when you are trying to advertise on Google AdWords is to make sure you have a trustworthy website.
35:34 Tricks for getting lucky and making a great campaign with little effort.
40:53 Usually it takes faith and consistent effort to get great results.
Making the ads shown with a nearly 50:1 ROI from the very beginning.
46:00 Creating search and display network first campaign.
53:44 How to design search only and display only campaigns.
1:01:39 Analyzing Google AdWords campaigns.
1:10:54 Help creating a new Google AdWords campaign based on previous success.
1:19:45 Ad Scheduling and campaign copying with Google AdWords.
Making my Udemy course sales ads from the very beginning including where I started with no ads at all.
1:29:44 Getting started with faith and a commitment to working in Google AdWords.
1:32:40 Conversions are all that matter in Google AdWords. Ignore all other data such as traffic, clicks, impressions, CTR, and keyword score to start.
1:38:18 Preparing for conversion tracking setup in Google AdWords.
1:41:46 Go to tools and complete your conversion tracking setup in Google AdWords.
1:50:34 How to immediately confirm your Google AdWords conversion tracking is setup properly.
1:58:09 Setting up conversion tracking with Google Analytics is even better!
2:03:50 How to add Google analytics tracking for deeper Google AdWords data.
2:10:27 Keep the first campaign short and simple while you wait for approval.
2:19:33 Day 2 Reviewing initial campaign and copying into a new campaign.
2:25:49 Keyword research to expand an existing campaign with new ad sets.
2:37:21 How to quickly make display adwords campaigns using search ads.
2:45:18 Testing trademark and limited approval ads on a new product.
2:52:15 Day three reviewing the first 5 campaigns and thinking about my pricing.
3:01:38 How to quickly try a new landing page in Google AdWords and copy ad groups.
3:14:13 Quickly copying campaigns and split testing countries in Google AdWords.
3:25:08 Google AdWords keyword research and fast new campaign creation on best offer.
Finally, wrap up with the exact method I use with Google AdWords for video to get this video ranked high in YouTube search results and suggested video so that you just watched it!
3:36:15 AdWords for video creating multiple types of campaigns fast for organic ranking and ad views for conversions.
3:46:17 Thank you for watching and what next!
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Jerry Banfield
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Credit to original author (click on youtube video for more info).