Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
Google Ads — Google Search Ads Practical Class
In this practical class, you’ll learn how Google Ads work, from the basics to advanced strategies. You’ll learn about how ads work in Google search, what makes them successful and how to optimize them for your business.
Chapter 1: How Ads Work
Google Ads is a platform that allows advertisers to place ads on Google. The ads appear on the web pages of users, who are referred to as searchers.
Google Ads come in two types: search and display ads. Display ads are what you see when you search for something on Google or visit an advertiser’s site; they occupy space on the page or screen where their content appears (for example, above a search result). Search ads can also be placed at the top or bottom of any given web page, but only if there’s room left over after displaying other types of ad formats like text advertisements or video pre-rolls (which we’ll talk about later).
The main difference between these two types of campaigns lies in how they’re targeted: while search campaigns target keywords related with your product/service/idea through keyword research data collected from multiple sources such as competitors’ websites; display campaigns target users based solely off their browsing behaviors so long as those people fit into one category or another—for example someone who has already visited our website before may receive an email invitation offering them free samples!
Chapter 2: Google Search and Surfaces Across Google
Google Search is a free service that Google offers to users to find information on the web. This includes both paid and unpaid results, as well as content from third-party sites.
Google Search is the most popular search engine in the world, with over one billion searches per day. The company also has many other products and services, including Google Maps, Gmail (which includes calendar integration), Drive for cloud storage and more.
Chapter 3: The Business Benefits of Digital Marketing
In this chapter, we’ll look at the business benefits of digital marketing. Digital marketing is an important tool for businesses because it can help you reach a large audience and a specific audience. It’s also an effective way to meet your goals in one place—the internet—and stay connected with customers throughout their journey with you.
Google Ads is just one of many ways that marketers use the internet to connect with people who are looking for what they offer online or offline (like on TV).
Conclusion
This is a great book to read if you’re interested in learning more about Google Search Ads. It’s an interesting topic and it’s easy to follow along as we discuss each chapter’s content.
source
Credit to original author (click on youtube video for more info).