Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
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It’s over 14 hours long, filled with incredible tips and techniques guaranteed to improve your ROI!
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Welcome to the 60 Seconds to Better PPC video series!
We’ll be adding short AdWords tutorial videos on a frequent basis, covering a broad range of topics. There are many different component of the Google Adwords dashboard and pay per click campaigns in general, and we’ll be touching upon a lot of different features, tips and tricks ranging from beginner to advanced.
We’ll cover topics such as understanding keywords and the different match types, how to set up and organize your ad groups efficiently, how to use the many different tabs, buttons, options and shortcuts, understanding bidding and using different bidding strategies to get the best results, how to look through the Adwords data to find opportunities you can leverage to increase profits, setting up AdWords conversion tracking, using Google analytics in conjunction with AdWords, learning what’s new in 2014 and beyond, optimization techniques tom increase your CTR and lower your CPC and much more.
Many of the videos will be based on questions our clients ask us on a daily basis, and we’ll have a special section of our site dedicated to the videos. The more AdWords tips and tricks you master, the better your campaigns will be and the greater your return on investment will be.
Managing AdWords campaigns takes a lot of time and effort, and it’s important that you have a good idea of all the best PPC practices to make sure you’re staying on top of the competition. You can check out our AdWords Tutorial 2014 for an in-depth view of Google Adwords and a step by step video guide on launching your own campaign.
Training videos are great, but make sure you implement the tips and tricks you learn here in your actual accounts!
AdWords can be a frustrating venture for businesses of any size, but stick with it and keep testing – you’ll eventually find the magical combination of elements that just work.
Thanks for watching and please leave any comments or questions below!
source
Credit to original author (click on youtube video for more info).