Digital Advertising Tutorials

Some of the best digital advertising tutorials online.

Google Ads Tutorial 2022. Google Ads added to their reports three new columns: “Results”,”The Value of Results”, and Conversion Goals.
Column “Results”displays the number of conversions,received by standard account goals. Except for the app campaign. Additional conversion actions and own goals are not taken into consideration
“The Value of Results” shows the value of conversions, calculated by Google Ads for each of the standard targets.
The Conversion Goals column will show the goals set at the campaign level. New columns can be found on the Campaigns page for tables and charts, in custom reports and at the manager account level.
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Credit to original author (click on youtube video for more info).