Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
Google Ads optimization 2022-23 | How to optimize google search ad campaign.
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Google Ads optimization 2022-23
1. Create Effective Ad Copy
Punchy Headline – The headline is the hook that catches people’s attention. Make it irresistible.
Clever Ad Text – You only have a limited number of words – use them wisely. With breviloquent phrases, you can say more with fewer words. Focus on the benefits rather than features, conveying value to users.
CTA – A strong call-to-action elicits a response. You can create a sense of urgency with a discount or a limited offer that will encourage more clicks.
Ad Extensions – Increase the visibility of your ad copy with extensions, such as snippets, promotion extensions, sitelink extension or call extension. This can boost clickthrough rate (CTR).
Audience Targeting
1.Demographic Targeting
2.Device Targeting
3.Time Targeting
4. Geographical Targeting
Keyword Optimization
Keyword Discovery
Increase bids on best keywords
Discover new keywords
Add Negative Keywords
Best match type[
Monitoring
Try New Ad Copy
Consider the Competition
Use Tracking and analysis
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