Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
In this 2022 Google Ads tutorial for beginners, learn how to create your first Google Ads campaign (and prepare to be entertained).
Free guide: Hacking Google Ads https://marketing.wordstream.com/WSLIQContentDLWebsiteHackingGoogleAds.html?utm_source=youtube&utm_medium=video_description&utm_campaign=google_ads_tutorialWeb_YouTube_VidDescription_PPC_HackingGoogleAds_Download
0:00 Intro
0:19 Create Google Ads account
0:36 Switch to manual account setup mode
1:11 Select campaign goal
2:09 Select campaign type
2:50 Name your campaign
3:04 Select ad network(s)
3:49 Campaign settings (scheduling, etc.)
4:09 Location targeting
4:28 Daily budget
6:05 Bidding strategy
9:34 Ad rotation
10:14 Ad extensions
12:59 Google Ads account structure
13:30 Keywords
14:28 Keyword match types
16:02 Ad copy / how responsive search ads work
Free resources:
Free Google Ads Performance Grader: https://www.wordstream.com/google-adwords?utm_source=youtube&utm_medium=video_description&utm_campaign=google_ads_tutorial&cid=Web_YouTube_VidDescription_PPC_AWGrader
Free Keyword Tool: https://www.wordstream.com/keywords?utm_source=youtube&utm_medium=video_description&utm_campaign=google_ads_tutorial&ccid=Web_YouTube_VidDescription_Keywords_KWTool
The Pros & Cons of Every Google Ads Bidding Strategy: https://www.wordstream.com/blog/ws/2018/12/19/google-ads-automated-bidding?cid=youtube_gads_tutorial&utm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorialutm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorial
The Digestible Guide to Google Ads Budgeting: https://www.wordstream.com/blog/ws/2016/09/14/adwords-budget-guide?cid=youtube_gads_tutorial&utm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorialutm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorial
How Much Does Google Ads Cost? https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost?cid=youtube_gads_tutorial&utm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorialutm_source=youtube&utm_medium=video&utm_campaign=google_ads_tutorial
The Guide to Google Ads Account Structure:
https://marketing.wordstream.com/WSContentDLWebAnyWhitepapersLastAccountStructureGuideWhitepaperPage.html?utm_source=youtube&utm_medium=video_description&utm_content=google_ads_tutorial&cid=Web_YouTube_VidDescription_PPC_LastAccountStructureGuide_Download
Responsive Search Ads 101:
Google Responsive Search Ads 101: Best Practices You Need to Know
Credit to original author (click on youtube video for more info).