Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
http://www.redflymarketing.com/adwords-tutorials/adwords-advanced-techniques/how-to-improve-your-conversion-rate/
Learn the four essential factors that influence your conversion rate with Google AdWords. This video aims to help you understand what your conversion rate is and how to improve it.
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Credit to original author (click on youtube video for more info).