Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
http://www.redflymarketing.com/adwords-tutorials/adwords-advanced-techniques/how-to-improve-your-click-through-rate-ctr/
AdWords is a number’s game. This video explains why CTR is important and how to improve yours.
What is CTR: CTR is the percentage of viewers that actually click on your ad. CTR is different from impressions, which is the number of people who view your ad, whether they click through or not.
source
Credit to original author (click on youtube video for more info).