Digital Advertising Tutorials

Some of the best digital advertising tutorials online.

FREE Shopify TRAINING Webinar: http://ecomvideotraining.com –~–
Google Adwords For Shopify Advertising : In this video covers the basic and new updates on the Google Adwords platform.

Visit: Jason Wardrop: https://www.youtube.com/channel/UCBgPxTfodXMa_zavgl0DX7A

For Full Video: https://www.youtube.com/watch?v=zdiXrKXK5Xw

Search Advertising 101 – Your Guide to Google AdWords
You’ve signed up for Shopify, built your store, and now you want to generate traffic and increase sales. One of the best ways to attract qualified visitors to your website is by using Google AdWords. AdWords allows your online store to show up on Google when people search for your products.

How to Sign Up

Sign in to Shopify and find your AdWords coupon code under the Promotions tab. Copy the coupon code.
Click the AdWords link to sign up and verify your email address.
After your email address is verified, create your first campaign. Here are some tips:

Where to Start

It’s easy to get overwhelmed before you learn all the nuances of search advertising. Here are a few suggestions on how to start your first campaign.

Start with a small budget like $10-$20 per day.

Focus on one or two products or collections in your store.
Don’t use advanced options just yet.

Once you have created your campaign, it will ask you to setup your first ‘ad group’. Here’s what works best:

Create a text ad. They are the easiest to create and test.
Use action words in your description. Words that you think potential customers would click on, like “Save 50% off retail. Buy today!”

Make sure the “Destination URL” brings you to the product or collection you are advertising, not just your store homepage.
Enter lots of keywords that potential customers would search for. If you sell widgets, enter “Widget”, “Blue Widget”, “Buy Widget”, “Cheap Widgets”, and so on.

After an hour or so, your ads show up on Google. Check to see how many clicks your getting and see if these clicks have resulted in any sales. Over the next few days you should start advertising more products, test different advertising messages, and start using more of Google AdWords’ more advanced settings. Learn from what competitors and others in your industry are doing as well. In our experience, testing and learning is the best approach to learning and mastering Google AdWords.

https://www.shopify.com/blog/3108112-search-advertising-101-your-guide-to-google-adwords

source

Credit to original author (click on youtube video for more info).