Digital Advertising Tutorials

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Google Adwords Keyword planner Tutorial shows how to use the keyword tool given by google step by step to conduct keyword research and find profitable keywords.

Keywords are actual words or phrases used by people on search engines to search a solution to a problem they face.

Keyword research is a practice search engine optimization (SEO) professionals (SEO) use to find and research actual search terms that people enter into search engines. SEO professionals research keywords, which they use to achieve better rankings in search engines.

Google Adwords Keyword Planner is a tool that helps to do keyword research and conduct effective ad campaigns. It is a traffic estimator and CPC indicator of google adwords. This tool performs three main functions. They are

1. Search for Keyword and Ad Group Ideas
2. Enter or Upload Keywords to get Estimates
3. Multiply keyword lists to get Estimates.

1. To search a keyword, you may type in a word or phrase relevant to the business you are in or by entering a landing page of your website or your competitor’s webpages or you can select from one of thousands of predefined keyword categories. Google Adwords Keyword Planner will show keywords that are relevant based on your input.

There are certain filters available to eliminate keywords that are not within your criteria. For example, you may select the geographical areas and languages you want to target, negative keywords you want to eliminate, fixing minimum CPC amount or search volume.

The search results show both adgroup ideas and keyword ideas based on the criteria set. Both the above show Average monthly searches with volume chart for each keyword, advertiser competition and suggested CPC bid which are indicators of commercial keywords and an “add to plan” tab to save keywords chosen. A “download” tab is available to download all the keywords in excel format.

2. Enter Or Upload Your Own Keyword List

This function is helpful to see the volume and CPC bid of your own list of keywords, if you already posses one.

You can either copy and paste the list of keywords in the designated box or upload a file that contains a list of keywords.

The only difference between the first function and this one is that, the first function shows new list of keywords with volume and CPC based on a seed keyword/website/product category you provide whereas second function gives the volume and CPC of a list of keywords already in your possession.

3. Multiplying Keyword Lists Using Google Adwords Keyword Planner

The third function mash up and shows various combinations of . keywords entered along with their traffic estimates and CPC bids. This function is useful for ecommerce companies.

Summary

Google Adwords Keyword Planner is considered to be a Swiss Army knife of different keyword research tools. The effective use of this tool can help to find new keywords and ad group ideas for your ad campaigns and niche research.

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source

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