Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
Watch this tutorial showing how I use Google AdWords to make responsive display network remarketing ads for Skillshare enrollments! Take the class on Skillshare free at http://skl.sh/2farss0.
These online advertisements are shown to all of my YouTube viewers, website visitors, and students from other websites using my Skillshare referral link! Each step I take in this class is one you can do by following along starting with a list of your Skillshare classes and referral links. Next, see where you need to setup remarketing with Google Analytics and YouTube to get the audiences in AdWords.
Watch further to see how I quickly make a display network campaign and discover the trick I use to help avoid wasted clicks! Continue by learning what steps I take to make my ad groups for retargeting and then see how I quickly make a responsive ad in real time both for my Skillshare profile and for an individual class using third party tracking.
Finish the class by watching me point out additional tricks I use to avoid wasted clicks and bad branding along with motivation to share what you have learned in this class with your fellow students!
Click the time points below to skip around in the class.
2:16 Start with a list of all Skillshare courses and the Skillshare referral link.
3:30 Connect YouTube and Google Analytics for remarketing.
6:37 Create a display network campaign to begin.
12:11 Launch an ad group to target remarketing audiences.
16:49 Making the first ad in the ad group using my Skillshare profile.
23:38 Targeting an additional audience.
29:34 How to optimize display network campaigns with exclusions.
33:38 Show ads for a specific Skillshare class with a new ad group and ad.
43:51 Project for Google AdWords for Skillshare enrollments.
45:29 Google AdWords for Skillshare YouTube outro: what next?
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Credit to original author (click on youtube video for more info).