Digital Advertising Tutorials
Some of the best digital advertising tutorials online.
Check out our NEW Google AdWords Keyword Planner Tutorial. This is an updated interface Google Ads Keyword Planner Tutorial for 2018. Keyword research for Pay-Per-Click Advertising (PPC) and Search Engine Optimization (SEO) can be difficult but the Google AdWords Keyword Planner is the best tool available. The Google AdWords Keyword Tool allows you to search for keywords or enter landing pages to pull keywords from your website. You will get a list with hundreds or even thousands of relevant keywords for your business.
Surfside PPC Google Keyword Planner Article: https://surfsideppc.com/google-keyword-planner/
When business owners ask “How can I find keywords for my Business?” or “How can I find what people type in to search for my products?” The Google keyword tool will give them all the answers.
In addition to seeing search volume for keywords, you will also see overall competition in Google AdWords, search volume trends, low bid ranges, high bid ranges, average bids, organic average position, and ad impression share. You will also have notifications that show whether or not the keywords are already in your account or your current plan.
Getting Started:
First, you will need a Google Ads account. You can sign-in and create your Ads account with a your current Gmail email or any Google account you own. Once you sign-in to your Ads account, go to the overview page or campaign page. Then, you want to click on the tool icon in the top right corner, look for planning, and then open the Keyword Planner.
You will have the option to search for new keywords or look for forecasts and estimates based on an existing keyword list. In this tutorial, we enter a URL and a keyword to show you how to find keywords for your Ads account. You can look at all sorts of data for your top keywords.
Targeting Settings:
You can get forecasts for any location, language, and more that you are targeting. Whether you own a hotel in Hawaii or a coffee shop in London, you can see estimates updated for those locations. When you enter your keyword search, you can choose to change the location or language setting.
The geographical location you are targeting is vital. You can choose between different countries, territories, regions, major markets, cities, states, postal codes, and more. The language you are targeting is based on the customers language settings in Google. You can choose from a wide variety of languages. Last but not least, you can choose to just target Google or Google and Search Partners. Search Partners include any search engine powered by Google, like Ask.com, or any of their other partners.
Date Settings:
You can adjust dates so you know search volume regardless of the time of year. In case you want forecasts for different months, different quarters, or more you can customize anything. Search volume can vary based on industry at different times of the year. You generally see the holiday season as a popular time of year for consumer products.
Keyword Settings:
When you are searching and creating your keyword plan, you have a wide variety of choices. First, you can create separate ad groups for your keywords and choose the keyword match types. When you are building your campaign, you can customize everything so that all you need to do is create ads and launch your campaign.
source
Credit to original author (click on youtube video for more info).