Digital Advertising Tutorials

Some of the best digital advertising tutorials online.

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Welcome to “E-commerce Tutorials” by Seller’s Choice!

Google Ads, AKA Google AdWords is a pay-per-click (PPC) advertising platform. This is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

When someone searches on Google for a particular term, say ‘travel’, Google would throw a list of searches for you. But if you look closely, you will notice that the top results are generally ads. When a user searches for something on Google, the list of ads that appear above the organic listing are called search ads.

With you appearing on top of the search, you will have a big possibility to be clicked first, thus increasing your chance of acquiring a customer.

Now on this tutorial, let’s go to the basics in setting up a Google Ads account.

#Ecommerce #GoogleAds #DigitalMarketing

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Credit to original author (click on youtube video for more info).