Digital Advertising Tutorials

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The keyword match types dictate how closely the keyword needs to match with the user’s search query in order for the ad to be considered for the auction. The Google AdWords interface keeps changing in every 6 to 7 months. So please make sure you at first open a Google AdWord account and get familiar with all its features.
Learn about the different keyword match types you can use with your search campaigns in Google Ads. In this video, you will learn about:
– Broad Match
– Phrase Match
– Exact Match
– Negative Keyword

Google announced in July 2021, the creation of Broad Match Modifier will no longer be available. We hope you enjoyed this video about the various Keyword match types. We will see you soon in our next video. Please make sure you give it a thumbs up if you do like this tutorial.

You can also watch our video on:
Low Competition Keywords: https://www.youtube.com/watch?v=fEas2lNNyzI
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source

Credit to original author (click on youtube video for more info).