Digital Advertising Tutorials

Some of the best digital advertising tutorials online.

For e-commerce businesses, having your products show up on Google is a must. In this video, we discuss the similarities and differences of these product listing campaign types in Google Ads. Over the years, Google has evolved product listing ads from Standard Shopping and Smart Shopping to the new Performance Max Campaigns. Change doesn’t have to be scary- Find out which campaign is best for you and your business!

0:00 Intro
1:33 Where product listing ads appear
2:22 Standard Shopping ads
3:34 Placements for Standard Shopping ads
4:07 Biggest differentiator for Standard Shopping ads
5:39 Smart Shopping campaigns
5:51 Smart Shopping campaign placements
7:26 ROAS in Smart Shopping
7:35 Downside of Smart Shopping
8:08 Smart Shopping results
9:02 Standard vs Smart Shopping
10:20 Performance Max Campaigns
11:19 Performance Max timeline
11:52 Smart Shopping placements
12:26 Asset groups
13:28 Smart vs Performance Max
14:06 Standard vs Performance Max
14:40 Key takeaway

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#googleads #ppc #cpc

source

Credit to original author (click on youtube video for more info).