Digital Advertising Tutorials

Some of the best digital advertising tutorials online.

Google Ad campaigns can be a great way to increase traffic to your website. However, if you’re not doing it correctly, you’re leaving money on the table. In this video, we will discuss how to get the most out of your Google Ad campaign! We will cover topics such as setting up conversion tracking, creating effective ads, and targeting the right audience.

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Use landing pages for your ad groups

Ensure that your visitors are taken directly to the product or service they clicked on. Landing pages should be optimized for conversions, with a strong call-to-action and clear offer.

Be sure to include any information that would help inform your visitors about why they should purchase from you.

Keyword research – Use the Google keyword planner

When setting up your Google Ad campaign, you need to pick the right keywords. The best way to do this is by using Google’s Keyword Planner.

This tool will help you identify relevant search terms and suggest different variations that are used often. It’s important to target words that have strong relevance to what you’re offering, as well as ones that have a high search volume.

Building out ad groups

Once you’ve chosen your keywords, it’s time to start building out your ad groups. An ad group is a collection of related ads that are targeted to a specific keyword or set of keywords.

Build ad extensions

Adding ad extensions to your Google Ads campaigns can help improve the click-through rate and increase conversions. Ad extensions allow you to include additional information with each ad, such as directions, contact information, reviews, or links to other pages on your website.

You can also use them to showcase promotions or discounts that you’re currently offering. The more relevant information you include in your ads, the better chance they have of being clicked on by potential customers.

Use conversion tracking

One of the most important steps you need to take when setting up your Google Ads campaign is to set up conversion tracking. This will allow you to see how well your ads are performing, and whether or not they are leading to actual sales.

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source

Credit to original author (click on youtube video for more info).