What people don’t realize is WordPress offers an additional benefit that makes it a powerhouse for CMS solutions, the opportunity to customize your permalinks and make them friendly, to view, share, and even optimize with a keyword or two. Check out more The Journey content at
✅ Read about it on our blog ➜
⏰TIMESTAMPS⏰
00:00 – Introduction
00:51 – Types of permalinks
01:58 – DEMO How to choose your permalink structure in WordPress
03:11 – DEMO How to change permalinks for WooCommerce product pages
04:05 – Wrap up
But what are they and how can you use them to your advantage? Let’s talk about it.
All content management systems are comprised of some sort of data layer where content is maintained and a presentation layer where it’s displayed. In less sophisticated or older content management systems, a querystring was used to query the database and present the right content.
WordPress offers the opportunity to customize your permalinks and make them friendly, to view, share, and even optimize with a keyword or two. Permalink structures provide the search engine with a view of how your site is structured – with the most important content closest to your home page.
There are a few different types of permalinks;
Plain Permalinks
Pretty Permalinks
Almost Pretty Permalinks
If you’re using WooCommerce for WordPress, you’ll also want to optimize the permalinks of your products too. Long, complicated URLs can actually confuse Google and other search engines, hurting the results of your on-page SEO efforts.
WordPress also provides the structure tags for creating your own custom permalinks. These tags are specific keywords wrapped within the % character. You can use these tags to customize your Pretty or Almost Pretty permalinks.
It’s up to you to choose the format that suits you best. Once you’ve selected the option you want, either move on to the Optional section or click Save changes to save your settings.
WooCommerce creates custom post types which have default permalinks defined by the plugin, but you can edit the permalinks settings for the three custom fields:
Product categories, tags and attributes
Permalinks are an incredibly useful feature of WordPress. You can use them to enhance user experience and boost your search engine rankings.
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