Do it yourself DIY Local SEO Search Engine Optimization – 19 steps to improving your website ranking

Search Engine Optimization Tips

Unless you are a seasoned pro, like the folks at www.NetFXDigitalMarketing.com, running your own SEO campaign can be a challenging, daunting, and tedious task.

Below are 19 steps you can take towards getting there:
1. RESEARCH KEYWORDS. Identify and utilize the most relevant and popular keyword phrases most likely to generate sales for your business.
2. OPTIMIZE ON–SITE VISIBLE CONTENT. Optimize the visible, readable content on your website, with consideration to your identified target keywords.
3. OPTIMIZE NON–VISIBLE CONTENT. Be sure to use “White Hat” (ethical) methods to improve non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc.
4. SEO INFRASTRUCTURE. Observe your overall SEO health of the website, such quality of inbound links, volume of inbound links, on-page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues.
5. SCHEMA MARKUP. Add a schema.org structured data markup in Google-recommended JSON-LD format.
6. BAD LINK CLEANUP. Post any bad links to the Google Disavow Links resource to diminish their negative impact toward search rankings.
7. WEBSITE ARCHIVE. Archive web pages targeted for optimization before and after the initial SEO work is implemented. This provides a before – and – after snapshot of each web page addressed by the SEO campaign.
8. CREATE GOOD CONTENT FOR YOUR WEBSITE. Create new content and/or new web pages to target critical search phrases that your website does not support.
9. SUBMIT YOUR SITE TO ALL RELEVANT BUSINESS DIRECTORIES. Build links and submit profiles through business directory listings. Include all major business listing portals like manta.com and Merchant Circle.
10. SUBMIT TO ONLINE YELLOW PAGES. Build links and submit profiles through Online Yellow Pages websites like SuperPages.com.
11. SUBMIT TO GPS & MOBILE MAPS. Build links and submit profiles through GPS Systems (car GPS) like TomTom, Chevy, Toyota and other major automotive manufacturers, phone and desktop map services.
12. SUBMIT TO VOICE RECOGNITION & SEARCH SITES. Build links and submit profiles through voice search technology like Apple’s Siri, Windows Phones and Android Devices.
13. GOOGLE MY BUSINESS. Create and/or optimize your Google My Business listing. Be sure the listing is consistent with other directories.
14. CONSTRUCT XML SITEMAPS. Construct XML sitemaps to invite thorough search engine BOT crawling and to identify website crawling issues. Then post sitemaps to, and let them be crawled by all major search engines.
15. SUBMIT TO ALL SEARCH ENGINES. Submit website to top 25 US-based search engines.
16. KEEP UP WITH AND ADAPT TO SEARCH ENGINE RANKING UPDATES. Google implements over 500 ranking adjustments per year with some bigger than others. Make adjustments to your campaign when they occur to accommodate these changes.
17.. UPKEEP YOUR WEBSITE ONGOING. More content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.
18. CREATE A GOOGLE ANALYTICS ACCOUNT. This enables you to Evaluate website traffic statistics to identify the strengths and weaknesses of the website in relation to the performance of the SEO campaign.
19. CREATE A WEBMASTER TOOLS ACCOUNT. Create and install a Webmaster Tools account for Google and Bing. These provide direct feedback from the search engines concerning relevant performance metrics specific to your website. You can use this information to help identify problems with the website, the campaign, and to develop your direction for future SEO work.

A professional SEO company can assist with the above, usually for a flat fee, plus provide many additional benefits such as:
Website design recommendations, and assist with conversion improvements, site infrastructure or other issues that could improve bottom-line performance.
Monthly ranking reports and updates, showing current rankings for relevant keywords on Google, Bing, and Yahoo.
Include internet marketing consulting, where you can tap their knowledge to help make the most sense of what works, and does not work, on the internet.

At the end of the day, if you have the skills to take the above steps and the time to perform them on a consistent basis, your site will rank. If you don’t, contact www.NetFXDigitalMarketing.com, mention this video along with what you are trying to accomplish and we will get you on a plan to improve your website rankings.

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions:

https://link.attribute.to/cc/1031584

Unless you are a seasoned pro, like the folks at www.NetFXDigitalMarketing.com, running your own SEO campaign can be a challenging, daunting, and tedious task.

Below are 19 steps you can take towards getting there:
1. RESEARCH KEYWORDS. Identify and utilize the most relevant and popular keyword phrases most likely to generate sales for your business.
2. OPTIMIZE ON–SITE VISIBLE CONTENT. Optimize the visible, readable content on your website, with consideration to your identified target keywords.
3. OPTIMIZE NON–VISIBLE CONTENT. Be sure to use “White Hat” (ethical) methods to improve non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc.
4. SEO INFRASTRUCTURE. Observe your overall SEO health of the website, such quality of inbound links, volume of inbound links, on-page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues.
5. SCHEMA MARKUP. Add a schema.org structured data markup in Google-recommended JSON-LD format.
6. BAD LINK CLEANUP. Post any bad links to the Google Disavow Links resource to diminish their negative impact toward search rankings.
7. WEBSITE ARCHIVE. Archive web pages targeted for optimization before and after the initial SEO work is implemented. This provides a before – and – after snapshot of each web page addressed by the SEO campaign.
8. CREATE GOOD CONTENT FOR YOUR WEBSITE. Create new content and/or new web pages to target critical search phrases that your website does not support.
9. SUBMIT YOUR SITE TO ALL RELEVANT BUSINESS DIRECTORIES. Build links and submit profiles through business directory listings. Include all major business listing portals like manta.com and Merchant Circle.
10. SUBMIT TO ONLINE YELLOW PAGES. Build links and submit profiles through Online Yellow Pages websites like SuperPages.com.
11. SUBMIT TO GPS & MOBILE MAPS. Build links and submit profiles through GPS Systems (car GPS) like TomTom, Chevy, Toyota and other major automotive manufacturers, phone and desktop map services.
12. SUBMIT TO VOICE RECOGNITION & SEARCH SITES. Build links and submit profiles through voice search technology like Apple’s Siri, Windows Phones and Android Devices.
13. GOOGLE MY BUSINESS. Create and/or optimize your Google My Business listing. Be sure the listing is consistent with other directories.
14. CONSTRUCT XML SITEMAPS. Construct XML sitemaps to invite thorough search engine BOT crawling and to identify website crawling issues. Then post sitemaps to, and let them be crawled by all major search engines.
15. SUBMIT TO ALL SEARCH ENGINES. Submit website to top 25 US-based search engines.
16. KEEP UP WITH AND ADAPT TO SEARCH ENGINE RANKING UPDATES. Google implements over 500 ranking adjustments per year with some bigger than others. Make adjustments to your campaign when they occur to accommodate these changes.
17.. UPKEEP YOUR WEBSITE ONGOING. More content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.
18. CREATE A GOOGLE ANALYTICS ACCOUNT. This enables you to Evaluate website traffic statistics to identify the strengths and weaknesses of the website in relation to the performance of the SEO campaign.
19. CREATE A WEBMASTER TOOLS ACCOUNT. Create and install a Webmaster Tools account for Google and Bing. These provide direct feedback from the search engines concerning relevant performance metrics specific to your website. You can use this information to help identify problems with the website, the campaign, and to develop your direction for future SEO work.

A professional SEO company can assist with the above, usually for a flat fee, plus provide many additional benefits such as:
Website design recommendations, and assist with conversion improvements, site infrastructure or other issues that could improve bottom-line performance.
Monthly ranking reports and updates, showing current rankings for relevant keywords on Google, Bing, and Yahoo.
Include internet marketing consulting, where you can tap their knowledge to help make the most sense of what works, and does not work, on the internet.

At the end of the day, if you have the skills to take the above steps and the time to perform them on a consistent basis, your site will rank. If you don’t, contact www.NetFXDigitalMarketing.com, mention this video along with what you are trying to accomplish and we will get you on a plan to improve your website rankings.

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions:

https://link.attribute.to/cc/1031584

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