Local SEO Tips & Online Reviews Frequently Asked Questions
Search Engine Optimization Tips
Local SEO Listings and Online Reviews are extremely valuable to your digital marketing strategy if you are a local business, but how do they work, and how do you make them work for you?
..*.. Subscribe to this YouTube channel for more great content: http://bit.ly/subscribeBBB
..*.. Get your free Google Local Listings Report: http://www.cantheyfindme.com
..*.. Start growing your online reviews: http://www.myreviewdashboard.com
Join Bryan Caplan, National Speaker for Grow with Google and Award-Winning CEO of Bryan Caplan Marketing, as he answers your Frequently Asked Questions (FAQ) in this webinar.
**Some Local SEO Tips**
1) Claim your Google My Business profile
2) Optimize Google My Business (how to: https://youtu.be/SSR78dZ2rso)
3) Check out your Local Search Engine Optimization listings around the web (visit http://www.cantheyfindme.com)
4) Claim and verify your local listings
5) Make sure all Name, Address, Phone Number (NAP) information is correct between all of your listings
Need a Local SEO Tutorial? Check out how to build your Google My Business profile at https://youtu.be/hA483GFizY4
—–
(00:17):
Hey, so it’s Bryan here and we are going to be talking about listings and reviews and when we talk about listings, what we mean are local SEO listings and really that’s how you’re showing up when someone’s doing a search for a product, a service, a business category, or directly for your business. We want to make sure you’re showing up on search engines like Google, so that’s what a local listing is. You obviously understand reviews. We’re going to talk about the power of reviews and why they’re so important and why it’s mission critical for you to actually look at your reviews, to manage them, to reply to them, and to promote them in order to grow your business.
(05:38):
Okay, so this is more of a question about listings rather than reviews and we’ll just look at it through the lens of listings. Yes, it helps you to have listings around the web. Really what Google and other search engines are looking for is consistent business information around the web. Your name, address, phone number, also known as nap. Now one thing that you can do is go check how your local listing show up and the tool that we created in there were a free report that you can get is http://www.cantheyfindme.com. So you would go to, http://www.cantheyfindme.com, enter in your business information, and see how you look around the web. If you’re seeing inaccuracies, discrepancies, or even missing listings, that’s an issue. That’s something that you want to resolve right away.
(09:53):
What someone would do is they jump to your landing page, so you might email them the landing page. You might text it to them, you might post up on social media or have a link on your website. Any of those ways, someone clicks on the link, they’re brought to your landing page, and then they can choose where they want to write a review. That’s really helpful because it makes it easy for them. It’s less steps, which makes it a lot more attractive for someone to click and write their review.
(13:27):
Okay, Ben asks a question again about My Review Dashboard. What is the link to My Review Dashboard? Would you believe it? It’s actually www.myreviewdashboard.com.
(16:48):
So we create that profile and then we publish it out through our Google Local SEO Kickstart to 60 different sites, really over 60 different sites plus voice assistants like Siri, Google Home, and Alexa.
** Get the Local SEO Kickstart at http://www.cantheyfindme.com **
(18:43):
Some people may look at Google, some people may look at Better Business Bureau because it’s a third party. Some people might look at Facebook because it’s social proof. There are friends and family that they know and are connected with are reviewing you. Some people may use Yelp, right? So what you want to do is have good listings, have good reviews, and ultimately look at your website, make sure that it’s representative of your business. I literally just had a call today with someone who said, Hey, we’ve got everything going. We’ve got great clients. We’re trying to get new clients. We haven’t been getting anything. We’ve been sending out emails, we’ve been doing PPC or Google ad words, nothing’s working. And I said to them, Hey, let’s look at your website. The website is a huge foundation of your business. You’ve got to make sure it’s professional, it works, right?
(21:37):
Jane asks, “Is there a tool like Hootsuite or Buffer that would allow you to schedule posts on Google My Business? There is! Go to http://www.schedulemyposts.com. It’s called OneUp. You’ll be able to sign up for that service for a nominal fee
(24:21):
Go to http://marketingkit.withgoogle.com. You’ll get free stickers, free posters, even Google will build out social posts that you can use in order to showcase your reviews and try to get more reviews. It’s a free service provided by Google.
Local SEO Listings and Online Reviews are extremely valuable to your digital marketing strategy if you are a local business, but how do they work, and how do you make them work for you?
..*.. Subscribe to this YouTube channel for more great content: http://bit.ly/subscribeBBB
..*.. Get your free Google Local Listings Report: http://www.cantheyfindme.com
..*.. Start growing your online reviews: http://www.myreviewdashboard.com
Join Bryan Caplan, National Speaker for Grow with Google and Award-Winning CEO of Bryan Caplan Marketing, as he answers your Frequently Asked Questions (FAQ) in this webinar.
**Some Local SEO Tips**
1) Claim your Google My Business profile
2) Optimize Google My Business (how to: https://youtu.be/SSR78dZ2rso)
3) Check out your Local Search Engine Optimization listings around the web (visit http://www.cantheyfindme.com)
4) Claim and verify your local listings
5) Make sure all Name, Address, Phone Number (NAP) information is correct between all of your listings
Need a Local SEO Tutorial? Check out how to build your Google My Business profile at https://youtu.be/hA483GFizY4
—–
(00:17):
Hey, so it’s Bryan here and we are going to be talking about listings and reviews and when we talk about listings, what we mean are local SEO listings and really that’s how you’re showing up when someone’s doing a search for a product, a service, a business category, or directly for your business. We want to make sure you’re showing up on search engines like Google, so that’s what a local listing is. You obviously understand reviews. We’re going to talk about the power of reviews and why they’re so important and why it’s mission critical for you to actually look at your reviews, to manage them, to reply to them, and to promote them in order to grow your business.
(05:38):
Okay, so this is more of a question about listings rather than reviews and we’ll just look at it through the lens of listings. Yes, it helps you to have listings around the web. Really what Google and other search engines are looking for is consistent business information around the web. Your name, address, phone number, also known as nap. Now one thing that you can do is go check how your local listing show up and the tool that we created in there were a free report that you can get is http://www.cantheyfindme.com. So you would go to, http://www.cantheyfindme.com, enter in your business information, and see how you look around the web. If you’re seeing inaccuracies, discrepancies, or even missing listings, that’s an issue. That’s something that you want to resolve right away.
(09:53):
What someone would do is they jump to your landing page, so you might email them the landing page. You might text it to them, you might post up on social media or have a link on your website. Any of those ways, someone clicks on the link, they’re brought to your landing page, and then they can choose where they want to write a review. That’s really helpful because it makes it easy for them. It’s less steps, which makes it a lot more attractive for someone to click and write their review.
(13:27):
Okay, Ben asks a question again about My Review Dashboard. What is the link to My Review Dashboard? Would you believe it? It’s actually www.myreviewdashboard.com.
(16:48):
So we create that profile and then we publish it out through our Google Local SEO Kickstart to 60 different sites, really over 60 different sites plus voice assistants like Siri, Google Home, and Alexa.
** Get the Local SEO Kickstart at http://www.cantheyfindme.com **
(18:43):
Some people may look at Google, some people may look at Better Business Bureau because it’s a third party. Some people might look at Facebook because it’s social proof. There are friends and family that they know and are connected with are reviewing you. Some people may use Yelp, right? So what you want to do is have good listings, have good reviews, and ultimately look at your website, make sure that it’s representative of your business. I literally just had a call today with someone who said, Hey, we’ve got everything going. We’ve got great clients. We’re trying to get new clients. We haven’t been getting anything. We’ve been sending out emails, we’ve been doing PPC or Google ad words, nothing’s working. And I said to them, Hey, let’s look at your website. The website is a huge foundation of your business. You’ve got to make sure it’s professional, it works, right?
(21:37):
Jane asks, “Is there a tool like Hootsuite or Buffer that would allow you to schedule posts on Google My Business? There is! Go to http://www.schedulemyposts.com. It’s called OneUp. You’ll be able to sign up for that service for a nominal fee
(24:21):
Go to http://marketingkit.withgoogle.com. You’ll get free stickers, free posters, even Google will build out social posts that you can use in order to showcase your reviews and try to get more reviews. It’s a free service provided by Google.
source